Monday, November 16, 2009

From Marketing Project to Marketing Assistant by Julie Siller, Marketing Assistant/Intern


I am an MBA student at Kent State University, and have been working on a project for one of my classes. The assignment entails collecting data and information from the marketing department of a company in order to draft a marketing plan. Many of my classmates used employers or family members as the contacts for their projects. However, I was, more or less, randomly assigned a company which eventually led me to AtNetPlus, Inc. That’s when I got more than I bargained for...
After conducting an interview to collect data, I was offered a marketing assistant/internship position within the company. Being the “poor college student” that I am, I accepted enthusiastically.
This job experience has shown me a great deal of the real world of marketing. It is said that 2% of what is learned in college can actually be applied to the real world. This internship has been a testament to that fact. I have learned a great deal about marketing, and it’s more than what is discussed in the classroom lectures of my professors.
Furthermore, working within the company has benefitted my marketing project. I can complete the majority of my project based simply on my own firsthand experience here. Many of my classmates do not have this opportunity. They have limited knowledge of the marketing for their companies, and in many cases, the companies that they are analyzing are located far away.
Everyone at AtNetPlus, Inc. has been very friendly and very accommodating. By far, it has been one of the better companies by which I have been employed. I’m also hoping that being around computer savvy people will rub off on me. Until now, I like technology better than it likes me. Fortunately the technical magic seems to be transferable. Maybe one day I’ll have the same magic touch as our techs when it comes to computers and networks.

 

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